The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 8 months ago

Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod

ABOUT THIS EPISODE

A noble purpose isn’t something that just happens.

 

It’s not like you need Bill Gates’ success to have one.

 

In reality, it’s the other way around. 

 

Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More, to discuss why finding purpose is such an important step for any successful organization. 

 

Lisa explains:

 

- Why you need a purpose

 

- How to find your aim and your lane

 

- Why success means being able to sit with uncertainty

 

- Why your customers should value you and not just your product

 

This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

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