The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 3 years ago

Mark Shank on What “Digital Transformation” Really Means Today

ABOUT THIS EPISODE

Digital transformation isn’t Mark Shank’s favorite term.

Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected.

Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG.

Find a breakdown of this episode here.

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