The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 4 years ago

Mark McKinney & Steve Fedorko on “My Client Is the Devil:” How to Stop Complaining and Get a Better Perspective


There’s never a shortage of people complaining about their clients.

You can get stuck in that kind of thinking, but there is another way of looking at things. It all comes down to the way you think about yourself and your client. After all, you can’t do a great job taking care of clients until you’ve taken care of yourself.

Today’s guests are Mark McKinney, VP of Client Development at Bottle Rocket Studios and Steve Fedorko, both authors of the book My Client Is the Devil (And Other Myths). They’re both psychologists who happened to work in marketing agencies, so they put their expertise together. They left academia to learn and teach how much psychology is used in business everywhere.

There are a lot of books on helping clients, but not a lot on how you help yourself get better at helping clients. This is one of them.

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