The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 4 years ago

Mark Kosoglow on Why Sales Reps Shouldn’t Select Their Own Accounts


“The more complex you make the sale, the less success you’re going to have.

As Mark Kosoglow, VP of Sales at, puts it, “humans suck at making decisions.” Therefore, the way you sell has to be focused and value-driven.

In this episode, Mark shares some of Outreach’s greatest successes and obstacles, as well as why revenue executives shouldn’t allow their reps to select the accounts they prospect into.

Find a breakdown of this episode here.

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