The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 4 years ago

Leverage Your Sales Process for Differentiation with Brian Burns

ABOUT THIS EPISODE

Everyone is looking for ways to differentiate in sales, but often miss the one place that is closest to home, their own sales process.  Chad Sanderson and Brian Burns discuss five of the key areas of focus for sales executives and professionals to consider in order to make differentiation possible.

Subscribe to the podcast or listen to the episode above as they discuss the 5 key elements sales executives must consider as they build their next generation sales teams.

Podcast Blog Link: www.b2brevexec.com

Value Prime Solutions: http://www.valueprimesolutions.com/

Chad Sanderson - LinkedIn: https://www.linkedin.com/in/chadsanderson/

Brian Burns - LinkedIn: https://www.linkedin.com/in/brianburns/

The Brutal Truth About Sales & Selling podcast: https://itunes.apple.com/us/podcast/brutal-truth-about-sales-selling/id327760868?mt=2

You're listening to the BTB revenueexecutive experience, a podcast, dedicated elpin executives, train theirsales and marketing tumes to optimize growth, whether you're looking fortechniques and strategies wore tools and resources, you've come to the rightplace. Let's accelerate your growth in three to one. Welcome everyone toanother special edition of the BTB Revenue Executive Experience. I am yourhost Chad Sanderson. Today we're going to be tackling sales process, adifferentiation, how you use your sales process to differentiate against yourcompetitors, especially in today when byer expectations are changing marketdynamics. Technology speed at which we do business, are changing Brian Burns,who is the host of the btob revenue? Leadership, show, as well as the brutaltruth about sales and selling podcasts, also a widely respected sales thoughtleader, published author developer, O the Maberick method. He and I haveteamed up to tackle some topics and come up with him of the five pointsthat we believe executives need to pay attention to think about and start toincorporate into their approaches to their sales organizations in order tostay ahead of kind of this big wave of trends. Again, today we're going totalk about sales process. Differentiation after the show, I willdo a little wrap up, provides some additional information, but for now I'mgoing to just let us rip right into the conversation with Brian Ech. Let's talk about sales process asa competitive advantage. The number one thing I had was being able to networkits scale, and you know we had talked on TA previous episode about. You knowreally applying technology, but I think this is something that we can really dotoday. Have you been like trying to reallyleverage social and the Internet to scale with your client yeah? It'sinteresting right. So if you, if you there's a thing called the Dun barnumber right, Dunbar was an anthopologist and it was a evolutionarypsychologist and he actually did some research with. I think it was John Gore.The guy who created Gortex Gore, figured out that he had a hundred andfifty people once he hit a hundred fifty people in a factory the minuteyou CROSSD that threshold people stoppd being as efficient right so dunbar comes in. He does his research.Basically, what he figures t out is the brain can only handle a hundred, andfifty relationships at a time can only hold on o that now what is beautifulabout things like Linkin is it does allow you to. I think, not some peoplewould argue with me. I think it allows you to get past that limitation, butyou have to be. You know consistent in it one of thethings that we teach our classes. You know look, I've got I've got overfifeen hundred contacts or something like that on Linkdon. I don't Iwouldn't know. If I could pick up the phone, I think maybe ten percent wouldreturn. My Call Right now, somehow I got connected to them, but what you cando with Lente then, and one of the things that I do on a religious basisis every week I hit ten people and I sent them a note and, like didn't say,hy, it's been six months since we talked you got fifteen minutes for adigital coffee. No agenda just want to see what's going on and if there's away I can be a service and just do that on a regular basis. You can keep thatnetwork. You know strong and reliable is something that I think if sales repsdo, that they'd have a heck of a lot more powerful network and be able toleverage os social tools effectively. Yeah. I think the person who figuressthis out is going to be insanely effective, and you know I was kind ofone of the early adopters of linked and I really saw the potential because I'mold enough to remember what it was like Butforwin you an me Bot. Well, Iremember when you know I did startups, you know one one job, you know everytwo and a half three years and you go to a brand new company. You get thelaptop, and what did you have you o really didn't have much of a cram. Youhad your contact database and what I go and I meet my friends for a launch, noI'd swap spread sheets and that that was your your Roladeck. That was r yoursocial network back then, and when I saw a link, didn come about where youhad like the relationships who they worked for the company, the essentiallythei resume on there and then some...

...interest that they have with likegroups and blog post that they put out. Then, all of a sudden you had thisIntel and never never mind the contact information. I mean it used to be nearimpossible to try and guess, somebody's email, addright right and now it's easy.I mean not only with linked in all the things that plug into it. What's the isit hunter, I think that plugs in will find email addresses and stuff. You canfind data on people today. THAT'S NO PROBLEM! The trick is, I think,especially with with you know, social tools being able to lever themsoat. Youcan keep that that network that you have reliablerliability. I think moving into future s going to be huge for sales reps,because you'll see a lot of people like hey. I just got to tenthouzandconnections on linked in awesome, that's great, if you're marketingthrough that. But if you, if you really wanted to pick up the phone and youneeded to talk to one of those tenhousand people, what are the chancesthat they would pick it up right? So when you look at those types of tools,just stand on it a little bit and being you know proactive, it doesunfortunately guy sales, his work, sorry you've got Ta, you know if you,if you stay on top of it, you reach out to them on a regular basis with againno agenda. It's just ou just want to keep them fresh. Then you have a muchmore reliable way of going about it and I think you can network at scale usingthe tools that way, but it doesn't just happen automatically right and- and Ialso think you have to use it super wisely and not be spamy and just doingthe ask you know tha. The last thing you should do is when you connect withsomebody's, then ask for something right. I don't even say thank you atfirst, I waite day right that way, you can, you don't come across as a salesrap. You don't come across as a taker. What you want to do come across as agiver right and it makes suggestions, share information with people. Askquestions kind of build that rapport before, of course, you're going to askeventually, but you get that no, like andtrusting moving rights reallypowerful without a doubt. Without a doubt, my number two was understanding yourclients and to starting to think. Like your clients, I think too oftenwe'restuck in our own power points. I, like I'm, going to steal that stuck it's public domain. I mean people get you know you do yousee people and t you see this a lot right. An this, isn't really new salesreps the drink, the coolag right, the onboarding processes. When you startcompanies, especially large organizations, you go through a salesacademy or you go through whatever it is about the product training. Youreally have to drink the culaid in order to understand it. The problem is:that's a different flavor cool aid than the person you're selling to isinterested in right, so being able to really understand their business, theirsituation, and then you know uniquely tie what you can bring to the table. Tothat to them is where I think the power is going to lie, that's it and I think the people whoreally you know understand the market, understand their clients. You know alot of people say: Oh, you got to know their business better than them. Well,I don't think you're going to get that not Gona, but you can certainly put your yourselfind their place understand what their day is like and the challenges thatthey have, how woald they evaluated. How do they get promotions? What dothey care about? What motivates them? What keeps them up at night and what'sgoing to get them excited right? Well, and it's always interesting when youknow we're working clients and they're like so. How do I find that stuff outand I'm like all right? Well, who are you selling to Wel, I'm selling tolet's say CMO? Okay? Well, last time I check you have a CMO. What does theirday? Look like what oes their calendar look like? What are they dealing withinside your companie start? There I mean, if you're, going to have theserules ou're going to there are easily accessible ways, Insi your ownorganization to start and get that feel and then expand on that with the toolset and the research that you can do out there. That's it yeah and the people who dothat. You know because they're going to understand you know, is this deal real?How long is it going to take- and you know that's something- I really spent alot of time, study and I'd say if I was...

...them, what would I do and or just askthe question you know what is in their personal best interest, not just thecompanies not just their role but their personal rightest interest, becauseI've learned as people wuld always do what's in Thei rown pace well and a lotof the sales processes out there in methologies. Don't ever touch on oncovering that personal value? I mean that was one of the things I think thatwas key as I was an individual contributor way back in the day it waskey to my success was understanding the motivation of the individual as anindividual, not as a CMO or as part of the company, but really what wasdriving them. You know, and their motivations are, maybe they may besimilar, but they're, always different. Somebody's more focused on family orhther kids are a different age. So maybe it's now college andtuitionpayements or you know, maybe it's something else that that they'refocused on wanting to be recognize in their career, but taking the time to dothat and being the trick is being authentic about it. You've seen and I'msure, you've seen this toyou she sales raps, where it comes off kind of slimy for lack of word right, but beingyou gotta, I think, in order to be successful in sales moving forward,you're going to have to genuinely have an interest in other people. An're notgon NA be able to fake it yeah and it doesn't take long for tobubble up either, and I think too many raps focus on all people. Care about isincreasing revenue and decrease in Cos ightwell. Maybe the board cares aboutthat or the shareholders care about it. But you know the CEO would like aprivate jet, because flyin private is a lot of fun, should be on Sbsales re goal. I I wantto fly private like you get successful enough, an I'm going to fly privatewith the CEO yeah and than then all of a sudden, you'll start ther, there's apersonal win right there. My number three and weve talked aboutthis before but technology I mean, I think, that as a competitive advantage,finding a personalized information like I've partner with like Alice and nudge.These are companies that will give you personalized information about theaccount the people what they care about, a all using artificial intelligence.Without you having to do much other than just follow these people and andthe person who's able to do this at scale without spending, you know anymore than a half hour a day I think is in the future, is going to bephenomenal sales people- and no just I mean no just a phenomenal tool. I meanit drops. I mean I use it as well. Thet it drops the information right there.Indor we've got Gmail using Gmail, so it drops right there don't have to go.Look for it right. So anything, that's going to help you save time. Thetechnology is going to bring the important information to give you kindof that. Three hundred and sixty degree view your prospect. That's the wayyou're going to be able to do it at scale and the technology tools thatunderstand that and don't have a lot, don't bring a lot of overhead to thetable. I mean there are crms. I will that I shall not name that are the BAthat are the behenans thatthat. It just takes more overhead time and I've neverseen a sales rap adopt something that increases their. You know quote unquote,overhead or adman or gets in the way of them selling. So if you've got toolsthat streamline that and allow them to do that at scale, I think you re youradoption and your ability to get that in I, the markes going to be huge andthen leveraging that is a sales rap is going to be key to making sure youconstantly have a full funnel and I think that's it, because the newcrm is the Internet Hin. Yes, no, not just probably doing that the best jobof making the Internet consumable for a salesperson withoutyou having to proactively do everything. You know- and I think the person who'sTa able to leverage that for personalization for intelligence, forideas and things to talk about and things that people care about, becauseit's not going to be features and functions and not not at first. Thatwas, and s funny I mean the last time I sold it and we're got we're going backSI for the last ten years. Ollon...

...services, but before that anytime we got into features andfunctions. You just saw people's eyes glaze over and it's worse. Today I meanthey'll need a demo right. They'll have to have somebody, you know vet it, buttypically at least my experience, the person buying. It is rarely the personwho's actually going to use it, and so, especially when you're selling hat beto be enterprises right. So a smaller company sure yeah, you're selling meyou know out reached out io, I'm going to be the one using it, but in largerenterprises or even medium sized the person that's actuallyoing, to writethe check, isn't the one that's probably going to be using the tool, soit depends on who you're talking to but the minute you go after the wrongperson with features and functions. You can see the glaze, you can see thewalking deadlok hit their face right, SOT', just stop focus on them in theirbusiness. I said I was talking to a great rep yesterday and he says youknow my key advantages. Instead of just doing a demo, I basically implement the product in that hour thatI have with perfect. You know he asked it. You know exactly. What do you need?Okay, let's put this in okay. What's the process you like to take themthrough? Let's put this in lets: U's give it a shot, let's try it! Okay,here's what other people use as this is how I'd recommend it. It turns intokind of a customization, a consultation versus a demo, and I think it wassuperengaging and at the end they have something they have a straw man of howto leverage that product for them. That's a perfect example: F, providingvalue with every interaction I mean, that's as a beautiful approach, t athat reps figured it out right, you're, doing something. That's collaborativeit's interactive! It's leveraging your tool, but you're also providing themsomething at the end. So it wasn't just you know, sitting in a room for an hour,listen to a pitch about. You Know Open Save, cut and paste or whatever the newfeature said, is today yea, and I think you know the people who are going touse technology throughout the process to to remove that friction. Everythingfrom you know contracts to presentations to businessjustifications, to be able to do that without having to spend much time tomake baby basically make a cut, ind paste and Bo be able to keep track andhave the intelligence, because I don't know if, if you use anything that givesyou email notifications, when someone opens it, Oh yeah, Oh yeah, I love thatStulik. I got to tell you one of the best pieces of technology. For mepersonally has been the calendar link. I man, I know you a, I know you and Iuse it, but I mean just whith people, don't even have it like it has saved somuch time. It is so easy, like hey here, I'll, make it easy for you. Here's alink to my counter find a time that works for you internally with customersprospect that thing. That's beautiful, yeah, hat's it before I got on this.Somebody was interviewing me about you, know pure albound, cold calls, and Isaid well, you know I don't do any Niggo. You had a video that was fiveyears ago that you don't only do to a day. I go, you don't use the phone, noI'm on the phone all day, but you know if it's not on my calendarthat way when people their calendar changes, they can change it withoutinterfering or checking with me right. You know and they can get on mycalendar when you they know I'm available. I block out the times, and Iuse certain days for certain topics that I care about. So I don't do a lotof context shifting and you talk about productivity. It is like Insane, ohwell, and it's just I mean it also just from a psychology standpoint you'regetting this other person to they're, already engaging with you just byclicking on the link you're, giving them power in the process right andinfusing them with a sense of ownership, and it saves me hell of a lot of timein the back and forth. Well, no Monday, at two to four O four to five or Wialike Buh Man, I'm so glad I don't get those emails anymore. Oh Yeah! It'slike! Oh! You Pick O, oh any time next week, hows Wednesdayany day but Wednesday, okay and then he gat a time zone who calls who yeah dowe do it on Scipe? Do we do it on the phone? Ah that that used to drive mecrazy, yeah, the technology, the technology again d like Sais, thescalable at that allows you to be more...

...efficient on both sides of t equation.Right, like Nuwdge, gives me information, so I can be more intunewith the person I'm talking to make it more valuable for them. The calendarlink stuff gives me the ability to engage somebody get them involved withme. Give them some power right. Those types of tools are just they'reinvaluable. I think in the sales process, yeah and especially anythingthat you can put on your smartphone, you know because I got the iphone that not the firsttime it went out, but the second time and I've been so hooked on it becauseyou know I can get so much done while I'm standing in line at starbuck andstuff- and I have all my key aps on the home screen and be able to you- know-connect with people, get emails done all real quickly and immediately. Youknow using text. I really encourage you know everybody. I work with use text,you know which is pretty natural, for you know anybody under forty yeah, the age things interestedg right,there's a stat that we used toe. Is that s like seventy four percent ofmillennials when they wake up in the morning. The first thing they do isroll over and grab their phone instead of touch their significant other. So I mean you're that attached and weused to call it the one foot three foot, ten foot experience. So as your phone,your computer and then television are large scale screens, and so we have atendency to be inundated by these creens and that phone we're just I meanyou watch the videos online of people walking into you, know parking metersbecause they're texting or staring at the screen, not paying attention.That's a it's a phenomenal device for efficiency and to get in touch with andengage with people. Yeah E H- and I think you know certainly the youngerpeople have adopted it. I think a lot of people. You know some people overforty should really spend more time with et not to be ages but yeah. I C Welli'myeah, Hey I'm over forty, but I have. I havea ine. Always it's always within two feet of me. Like my phone is not withintwo feet me I start to have you know: breakinto cold sweats? Well, that's itbecause anybody like under forty that they don't call you like all my friendscall me in PROMPTU and stuff: they don't text verse, but younger peoplewill text. VIRST! Hey is now a good time to tell which is fine. You know,but it it's kind of cool hey. My number fourwas turning clients into advocates. I think the people this is kind of oldschool, but I think it's really even more important now, since those latentcustomers are so hard to get. If you got a customer, you've got to make themsuccessful. You've got to make them your advocate. Without I mean it usedto be that way. You were always trying to do that right, but now today,especially with like the increase ing content, the increase in you know, thought leader, marketing andrefromarking and stuff like that. You want your customers to go out and telltheir story. First off people relate better to stories so icon off, it's notcoming from you and as a salesperson with a you know, an agenda. You'reGointo they're, going to look at you a little bit biased, but you have acustomer that you can put out there. That's going to talk about how what itwas like to work with you, what the experience was like what the resultswere right. They n give them more of that understanding that thredimensional understanding of really what it means to partner with somebodythat's extremely powerful, but it takes a lot of work to make sure that yourcustomer experience all the way through the sales process. Your salesexperience and your customer experience is flawless. That' said, and that'ssomething you know I did you know when I was selling enterprise software soon,as I got one account, I would take that account out to launch meat in prospect,and then I daisy, chaine them, and then I had part of my ecosystem isconsultants that would do the implementation you know and I'd bringthem in on the sales process to understand how each stage is going togo and it helps out with that mystery medtal piece of the deal, whereas likeokay, the kind of bought and they want to move forward, but the still notready yet hand I's, and you don't have the money allocated is you know the CEOis embought in there's no business justification written yet and what youend up. Having is a system, an...

...ecosystem that really works, and I'vehad the founder of influitive on and he'sgot, you know, building a product to even help people with this to make yourclients, your advocate, kids, and you know the reps kind of think of this ismarketings job but, and it might be, if they, if you don't close the deal,it doesn't matter whose job it is right. Well T en, especially when you get intoyou, know, combination, AF, so services and products right where we're sellinga product and thenthers implementation services or customization services. Inorder to have a customer who's willing to be an advocate, you got to make surefrom beginning to end that it's you know beneficial to them. They providesthe results, at's Coang, to provide as a sales rap I always used to. I neverused to just turn an accountover. I never used to throw it over the walllike I was always there riding along annoyed, the crap out of ourconsultants and stuff, but the the day I was like look we can get to the otherside and they'll stand up. andthey'll come give a talk where they'll talk toanother prospect or they'll. You know, do a block, puss or a white paperwhatever, if they're willing to do that. That's invaluable and it's not allright. Yes, marketing has some role in that, but it's my job always thought asa salesrap to get them to that point, because I'm going to then turn thataround and use that to bring in another customer and make more money right. Sothe over the sense of ownership, or at least involvement, I think, needs to bemore consistent as people move forward yeah and I think it plays into thatchief revenue officer idea where that that person is responsible for himgetting the accounts, turning them into advocates. Turning advocates into partof the marketing team, where you know they're, working on case studies andtestimonials and use cases and all of a sudden, you start to build thatecosystem and raps who embrace that who put extra effort into it instead ofjust looking at it going after the next kill, which you know we're programmed to dobecause there's maybe no revenue there. You know for another twelve months andyou know that's kind of short term thinking, but there that reference. Youknow that reference is only going to be there if they owe you something. Ifthat rapport is strong. If that relationship is strong, then you getthe reference. Otherwise you get the Oh yeah. Have them call me no they've thot it owt you'll, neverget the call back and you'll never get the reference and that thatlooks evenworse, yeah and then and then, of course, I mean, especially with theprevalence of you, know, social media, and if you irritate somebody so muchlike, I had a CEO once you remember, and maybe the shows my age but lex markprinters right when Ingjet printerswere a big deal and they first came out. Hehad a bad experience with a lax mark salesperson. When I met the CO, it waslike eighteen years later and he was looking at new printers loter, the itwas looking at new prinesthe office and e. One thing he said was under nocircumstances. Do you bring a LEX Mark Product into this organization?Eighteen years later? So if you go negative, your the ramifications ofthat are, you know severe and so really staying focused on that and using thatthat opportunity to turn them into an advocate. You know it's worth itsweight and gold. It is t my number five one is kind of countroversial, butcontroversialsay is compete to kill. Now. This is a kind of a cultural thingthat I had when I was a rap that wasn't a world of abundance out therethat there was onlys. So many deals for my products and I was going to kill mycompate. I didn't just want to beat them and Iwanted Tho that rap to go. Look for another job! Lo, I love itso yeah, all the headhunters. I knew I would always you know, hey you know, there's Joe over there.You know, I don't think he's doing that. Well, you might want to pull him out ofthere and give them a better career opportunity. I love it. I mean look at the name ofthe game in sales. Is The win right? That's IT'S COMPETITIVE! We want tomake sure that we're you know providing a complete solution. I so if you canget a foot in the door tip of the spear,...

...whatever cute little phrase, we want touse to get the door. The job is to get rid of the competitionwe're. Not In youknow you can do what do they call it coopetition or something e. I neverunderstood that. I never. I never understood that. I am definitely a typeA. I want the entire account you can. You can go somewhere else kind of guyso completely agree with that, but it also breeds focus, right, focus andmore of a trategic thinking for sales arts, whether they're able toaccomplish it or not, but to be able to think like that and think holisticallyof what are all of the problems I can sell are solve for this account right,and how can I increase my revenue if that means focusing on taking outh thecompetition youre at least focused on the account right and stay engaged withit? That's it. When I hear a Repgo, ah you win some, you lose some bulsh. No,you don't! That's it, you know: What's thecommission on a lost deal right now, zero that that money is now in someoneelse's pocket, and I'm I mean this in the most positive way. I mean you,don't do anything UN ethical in moral, but you do stay super focused and youare there to win the deal, and you know you got t understand your competitionis to you get into these beauty contest deals with it. Looking at three vendorsWAN to narrow it down to two and then e'll go narrow it down to one and thenall three will bid, so they can use the pricing against each other and you gotto understand what the client is doing and drive them towards what you wantthem to do. Yea I mean in thos situations. Bakeoffs are alwaysinteresting to me. Rih If you get an RFP first question should always be allright. Lo, let's just be honest with each other. If I'M CANNIN fodder andyou've already got a chosen vendor, and you just need some numbers, then let'ssave US Bot sometime I'll shoot yout some numbers just Shu, just Somehin, soyou can check that checkbox. But if you're willing to engage okay and ifyou're doing a bakeoff, the really you know you see it time and time again,you know I've run teams where we've beat some of the big four, becausewe're not focused on what we're going to do. We're going to focus on theresults that the customers going to get out of it right and so we're notlooking at just what the RFP is. You know set telling us to look at we'relooking at the business as a whole, so RFP's a small window into a much biggerthing. My job, when I go into those things, is bacoss. My job is to wipethe floor with the competition. So there's nobody left standing and Idon't meet again, like you said, not an ethical. It's just a matter of drive,focus and value that you want to bring right and and commitment, determination, yeah, because I this always what is thefirst question you always get or one of the first questions you get when youhave that onsite meeting, they say well, who do you competing against and right?You know why they're asking because they want o. You know anotheralternative, Surand, yeah and het say: Oh well, we're kind of in this newspace, and you always give like maybe two week, alternatives or people whoreally aren't in the spate at all. Usually, when I get asked that questionI'm like well, we compete with ABNDC and if you call them, I would ask themthis question and we compete with Xynz and if you call them, I would ask themthis question knowing full well that the questions I've given them arethings. I know the competition hasn't figured out yet or have a you know,solution for that. We do right and it's just that standard understanding. Youknow not only understad in clients, industries, a market you do need tounderstand who your competitors are. Not only what they're providing but howthey're selling to yeah- and I think this all comes backto that advocacy and ecosystem- that you're building- that it's not a singletransaction- that each what I used to call the bowling, pin approach whereyou knock down the head pen and all the other pins naturally fall right, and soyou try and find who's. The King Pin account or the kingpen partners thatyou have in your territory that if you worked with them, you get themsuccessful and they all of a sudden everything else becomes easier right.You got to start somewhere and you got to be relentlessly focused on the wind.I mean I don't know, I've had managers...

...that are like. Oh well, you know it's,okay, you got, you got beat. No, it's not! Okay! I want to know how I gotbeat. Why did I get you know? What can I do better at next time, because I'mgoing back to that account, like I always used to tell reps the two thingsthat I would tell rept son my team, that they hated number one prices offandom objection right, just mead, you haven't demonstrated the value andsecond, if you lost that account isn't dead, it just means you have a hell ofa lot more work to go, get it back. Yes, hey did you have any that I missed orno? Those were great. I think that was that was perfect. That was perfect.Cool, Hey, really appreciate your time today, Jad! Oh, it's been my pleasure.I look forward to doing it again all right, everyone that does it againfor this episode. I hope you found some value in the topics that Brydan and Iwere covering. It's been an absolute joite to team up with him on this andhere his perspectives. Shure insights tactic strategies, things that haveworked for us and our clients, as we have worked with them. I appreciate youlistening. Please share the podcast out with friends, family coworkers, youryour network. Let people know that it's out there and, if you're, enjoying whatyour inplease renius review on itunes or stitcher or whatever podcastsourcyer using those reviews help us really. You know craft the content forthe show, the types of guess that we invite the topics that we tackle soagain, thanks everybody for the time check us out at Btob, Ravizaccom anduntil next time, myself and everyone of value. Prime solutions wish you andnothing, but the best there is no one size fits all solutionfor optimizing. Your sales and marketing organizations. Yet how yousell and market is a tremendous differentiator value. Prime solutionsuses proven formulas in frameworks with a customized approach, to increase yoursales and Marketing Roi to learn more about how we can help you visit value.Prime Solutionscom.

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