The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 2 months ago

B2B & Public Sector Lead Generation w/Mike Farrell


Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.

Green Leads CEO, Mike Farrell, explains.

What we talked about:

  • B2B vs Public Sector: dos & don’ts
  • AI risks & opportunities
  • Content syndication
  • Outsourcing SDRs

Check out these resources we mentioned during the podcast:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

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