The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 3 months ago

Crafting an Outstanding Experience for Global Brands w/ Kyle Duford


You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You’ve spent a great deal of time learning what they think about your product.

How much time have you spent learning how they feel?

My latest guest, Kyle Duford, as Executive Creative Director of The Brand Leader, has spent his career learning about it. He joins the show to simplify the intangibles of brand into something you can master, too.

We discuss:

  • What most people get wrong about brand
  • The experiences that make for a memorable brand
  • How the pandemic has affected branding

Now that you know how to craft your brand, are you ready to learn how to establish a repeatable sales process or build the right team? Check out the full list of episodes: The B2B Revenue Executive Experience.

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