The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 4 months ago

After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire


You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s problems. Then, an unexpected C-level guest joins the call — are you prepared?

These days, C-level executives are much more likely to hop on a sales call than ever before. In this episode, Thiago Sá Freire, Chief Revenue Officer at, joins me to talk about his research into the phenomenon and what to do to never be caught off-guard by the C-suite.

What we talked about:

  • Why more C-suite executives are hopping on calls
  • Why you want to get the C-suite talking
  • How to prepare your sales teams for this new reality

Now that you can confidently handle any surprise C-suite guests, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

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