The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 5 months ago

Building Brand Strength Through Search Engine Optimization w/ Ken Knorr


Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.

Things have changed since then!

On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:

  • Marketing opportunities as we transition to a new normal
  • How social media affects Search Engine Optimization
  • Approaching brand social and search strategy all up
  • What role brand awareness plays in rankings on Google

This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

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