The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 7 months ago

Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo

ABOUT THIS EPISODE

Regardless of what you do, the last year’s been crazy —

COVID, protests, election madness, strange Kubrick obelisks popping up…

But if you’re in sales, you can add another 2020 disaster to the list:

Plummeting prospecting response rates.

To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.

In this episode, we discuss:

  • Why response rates are plummeting
  • How to create an authentic personal brand
  • Why intentionality is key to stopping the response rate drop

Check out these resources we mentioned during the podcast:

  • https://stopthesalesdrop.com/

This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (215)