The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 1 year ago

Beyond Effectiveness: A Good Leader Should Actually Be Good w/ Peter Montoya

ABOUT THIS EPISODE

There is more to being a good leader than being effective. 

 

A good leader needs to actually be good. 

 

Peter Montoya, Owner at Peter Montoya, Inc and author of The Brand Called You, came on the show today to discuss what that actually looks like in practice. 

 

Our conversation covered:

 

- Why the future doesn’t have to be bleak

 

- What makes a good leader

 

- Why there is an epidemic of loneliness in our culture



This post includes highlights of our podcast interview with Peter Montoya, Owner at Peter Montoya, Inc and author of The Brand Called You.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

We are facing a huge lowiess epidemicand the culprit most likely is our attachment to screens. So we need threeto four hours a day of being empathetic Af, you know having a a dinner or alaugh or a good phone call. You can even do a zoom phone call, you're listening to the BTB revenueexecutive experience, a podcast dedicated t help an executives traintheir sales and marketing teams to optimize growth. Whether you're lookingfor techniques and strategies were tools and resources. Youve come to theright place. Let's accelerate your growth in three to one: Welcomeeyouyone to the btob revenue executive experience. I'm your host ChatSanderson. Today we're going to range across topics from how loneliness isthe new cancer. Many people are dealing with working from home, quarantine beingseparated from what was a normal routine before we're going to touch onleadership and we're going to get into corporations, responsibility o theenvironment to help us we are lucky to have Peter Montoya he's a leadership:Strategist, Kee, Om Speaker, best selling author works, including thebrand called you, the personal branding phenomenon and the latest leadershippower. Peter. Thank you so much for taking time and welcome to the showchat. I'm thrilled to be here. Thank you for having me, so we always startwith kind of en off the wall question, and so everybody working from home andhaving all this extra time. So we say always curious to know kind of what's apositive that you've identified as a result of this quote: Unquote: clicheNe Normal Ti, were you able to reconnect with an old hobby, explore anew one, maybe explore a different type of passion. kind of what's up been apositive element of all of this. For you, I have picked up walking, so Istarted walking between one and two hours a day and while I've been doingthat, I've been really going either deeper into podcast, and I'm also in athought, leadership development course and allows me to relisten to the ceachmodule more than one time and then it...

...further sseep into the deepest recessesof my brain. I love it. I love it and I'm a big I'm a big fitness guy, so thepodcast are now playing in my gym at home. Instead of music, which Itypically would have done justiizis a way to escape so completely understandand applaudit. So let's talk about leadership. Why? Where does the? Wheredoes the passion for leadership come from help us help us understand wherethat came from for you all right, I'm Gon to actually ask you a question Chab,which will sound like a tangent, but it's not okay. Here's the the sixtyfour thousand dolr question based on our current traductory in fifty years.will human civilization be better or worse off than it is right? Now, better,I'm glad you're an optimist. I am not. I have to believe that, or it makes mewonder what the Hell I'm doing everything I hear you, so I actually think it'sgoing to be worse off based on our current trajectory. I think we couldcertainly turn it around, but I don't think we're turning it around fastenough. The most important question we should be asking ourselves as a speciesis: How can we work together better to solve our problems? However, thiscountry, especially right now, is mainly focused on. How can I bludgonthe other side? L Stoud enough so that my side wins so leadership to me isabout solving problems, and so I'm very passionate about it, because thethought of me leaving the planet worse off to my children and grandchildren isan abominable concept to me. I practice absolute responsibility and absoluteresponsibility. meens you leave things better than you found them, not worseoff yeah, and you know what, as I rethink about that question, the wayyou answered it, my natural optimism kicked in which probably if I had trulyanalyzed the question- and you use a phrase, current trajectory and I'm onehundred percent with you on current trajectory- I just have hope that wewill find leaders that can help us be better for many of the same reasonst at that you justoutline. I have to...

...hope for that right now, so you yeaexactly it so you're hoping for better leaders- and I'm saying you know what Iwant a part of that solution: tevelop a new generation to leaders who actuallydon't want to work together to solve both small and really large problems.So I'm focused pecifically on business leadership. I really think that youknow they always look Ta Bigl, big businesses to solve problems, butthere's millions and millions of small businesses and by large you know oftentimes were soul practitioners we get a partner and we want a part of Bakercommunity and actually work with other business leaders to solve problemsrather than just make ourselves rich and hose ore. The leaders I want towork with Yeah Iin makes complete total sense th. The challenge, I think,sometimes comes down to the language itself right. So we talk aboutleadership. That's a big word. It covers a lot of different things. Ihave to believe you probably have a way to break it down into some basic typesof leadership or way to contextualize it so that it's accessible for thosethat may be leaders today who want to get better or for those that believethey also want to be a part of of what we're hoping is tha is the adjustmentof the trajectory and getting into leadership as well. Are there basictypes of leadership? We should be looking. No, you know'll tellyou I'll,give you a couple of definitions here in a couple different ways of lookingat leadership. So there's always the question. You know how to got measureleadership. What makes a good leader and I actually put leadership on twoaccesses axes. So the first one is your x access which I think goes up and downand that's more or less of your effectiveness. So the firstmeasurerment of leadership is how effective you are atd. Getting theintended results to the leader of Bookaharam, who still act out large andthere's still tenousand people in Bolkaharam whoare, up, murderingpillaging and raping the country side of Africa. There are over six hundredthousand displace people because of their rutality very effective. I thinka very, very evil leader, but also you can look at people who were highlyaffected and also very, very good, like a Martin Luther King or Agondi soeffective. This is the first and...

...probably the most univursal way. Welook at leadership, then the second one is will call good so and that basicallyis arethe. Achieving are they alone with the morality withMeime? Peuse e? Have a moral compass that actually benefits humanity, and so,and that really is very, very subjective, except that everyindividual to decide what is their true north for leadership and it might befor a lot of leaders, it's just making more money. There are a lot of leadersout there who ther their true north is personal angrandizement. So if it makesme look good, then it is a good thing. It makes me look bad and his bad thing.I think most people theyre true north in their ontheir compass is personalenrichment. Most Americaans just want to be wealthy and Hav. You know nicethings and have a good time, and for me my moral compass is set very solidly atmaximizing human. Well being so, when I look at leaders who, I think are goodleaders, they're, effective and they're, also maximizing human will being for asmany people as possible. So this all right, so we're going to totally go offscript. I know and anybodyos listening to show to O do right. Ov Hack heard medo this before, so it brings up an interesting point right. So if youthink of small th medium- and it depends on how you slice and dicomright, but we're talking about l, let's say the mom and pops those aretypically. How do I provide for my family kind of business? How do Ithey're not looking for global domination? It's much more intrinsic orI don't want to say smaller, because I don't mean to belittle their vision init any way. But it is, let's say it's a smaller sephere of influence, and thenyou have smbs which start to get into the the genesis of that corporate ittakes on kind of a life of its own. It's you could almost answerpomoriphize it if you wanted to, and then you have, of course, the bigglobal corporations there's a hard for me. I struggle withyou know. How do you create an organization that has a true north whenthe organization itself is made up of so many individuals, diverseperspectives and even in some cases,...

I've unfortunately been inorganizations where the leader, the CEO or the top top person, may have a veryclear, true north from a moral compass standpoint. But there are people insidethe organization that don't necessarily share that vision, so aren't executingin a way that supports it. That's a heck of a lot to manage. How do youmake sure, and can you actually, let's back up? Can you tell by looking at anorganization the way it performs the things it does where it invests time,what type of leadership they have and if they're focused on the well being ofhumanity or some more Wall Street serving selfserving type of approach?Yet absolutely the answer is yes. So, let's just talk about old schoolleadership and new world leadership, and it's going to lead right into ananswer for your question, so don't feel like I'm going too far. Abroady, OH, no!It's great t's! Gou! You know old school leadership was very, very topdown. It was commanding control, think about the you know. The DRILANDSergeant Drill Sergan from Full Metal Jacket, thinkabout Gordon Gecko, fromwall tree saying greed is good. He only care about making more money. You nowthink about leaders like that who are kind of out to serve themselves, andthey only had one fact that they were concerned about making money killingpeople. You know achieving one aim, they're very, very miophic, and theyalso used a lot of fear and intimidation and bullying to motivatetheir forces, and that was old school leadership. Now there 's kind of a newworld ofsci leadership arising here and I'm gonna call a five factor leadership.Let me ask you a question: Jazis can get tough one for you if the old way ofleadership was mainly about dictating. That was what a leader primarily did istold people what to do to the thinking in the dictating. What is new worldleaders about? What is the number one job of a leader today? I would have toguess consensus, good, all right, that'sit'sa, good gess, littledifferent from where I am so. What I say is this: The number one jom of aleader today is leadership development. So the number one job of a leader todayis to get their people thinking Orrin...

...with the mission and in power toactually become better leaders which becomes a force multiplier for anyorganization. So in the for of the past you have these will call top of thepedestal leaders. They, you know their feet, didn't Stiak. They were neverwrong, they rule by an iron fist. It was intimidation and today, what you'refining the very best leaders do what you said, which was lead by consensus.They actually teach their people, make sure they're completely and totallyaligne with the mission, and maybe they might have to change what the missionmight be to get more inconcessants consensus and alignment with evyredyelse. They work together to create Cohesu, cet of values and then more orless making individuals empowered as leaders as well. So the best leadershiptoday is a leader of leaders and we'll call it a five factor. Leader Yeah. Ilove it. I don't know if you're familiar with thores gentlemen by thename of Ryan Avery, who does a lot of professional speaking he's he was the public speaking champyoungest public speaking Chiv whatever, and I had the opportunity to be in aroom where he did his presentation and he he wasn't talking about leadership.We was talking about the difference between generations, but that top downapproach is very triangular. RIGHTT's, a baby boomer ask old schoolwhateveryou woant to call its free trying. You know, there's somebody atthe top. You have to earn your right. The thing I use is you always have youhad to earn your right to sit at the adult table at Thanksgiving, at leastin my house right, I didn't get Tho till I was thirty six and you had toearn your right to get away from the creepy card table T in the piano cornerin the room near the piano. But if you look at millennials and and kind of thenext slide, let's forget about Jenaxis for a second, it's much more circular,it's much more a shared experience, yeah yeah it it's not! It'snot dictating from on high, they don't respond. Well to that. At all, I meanwe're seeing the challenges in the business today, so in that type ofenvironment, where we're getting that five factor leadership.

What I mean I understand, because I wasraised by Baby Bover, so I'm Jenx think me more like a square. I get both sidesof the equation, but when you think about those leaders in those flatorganizations and in that consensus, type of outfit, where does the sourceof leadership power come from yeah good question: Talk aboutindividual personal leadership, power, tech, Mon of the organism when you're aleader botization go. So let me ask at Ye et another question you keep walkingin some like in my core questions here: Do you want more power? And why or whynot? I do not, because with to quote Spotterman with power comes grew withyeah with power comes great responsibility and I'm just getting tooold. That's funny all right! So let me see Li can changeyour mind. I'll give you a definition of power and power is the ability toachieve intended results? Power is the ability to achieve intended results sowhether you want to positively influence more people, whether you wantto build an organization or maybe you want just greater happiness in yourlife. Maybe you want to take a really great vacation every year with yourspouse and kids. Maybe you want to have better health hut. You want to losetwenty pounds. Maybe you won't get your car fixed mean for some people as amajor intertaking. Just you know, Gat men arranged so power is the ability toachieve intenen results. So no matter what you want that you don't currentlyhave it's all about increasing he amount of power. Yoco have okay see,and this is where this is where my natural pessimism comes in, because,like yous associate that were with power with the misuse of yeah right,and so I can totally see having it in daytoday and selffulfilment. And how doI get those things done? The question- and I know for me my personal journey.It was not natural to develop power that allowed me to achieve results, butdo it in a way that didn't compromise those around me Rigdt then liftd themup rather than stepped on thim. It was...

...a. It was a long career journey, Athad,I'm that old, but I mean im am bolved but anyway. So when you look back through it, arethere iny qualities that leaders are born with, or is this something thatyou can nurture over time, so everyone Justa Youh firt of all? I believe thateveryone actually is a leader so whether they actually have a position of authority or they actuallyhave followers or not. Everyone is a leader. There are three differentdomains of leaders, the first ones. What your everyone thinks about. Youknow it's just you mean you have a title and you have a group so you're aleader of either an organization or of a company. That's you one domain.Second, leader is of your friends and family, so you're always modeling abehavior want of the people o want to follow and replicate, or they don't soyou're leading in that regard, and the third leadership is leadership herself.So you know the easiest way to gauge your leadership. affectedness. Realsimple! Is You look at where you are in life, as opposed to where you want tobe and wherever you are your house, your car, your family, yourrelationships, your level of happiness, your physical health, wherever you arethat's the effectiveness of your leadership is wherever you happen to be,is the only way to toactually gauge a leader is by the results, an harsh butalwaymakes? Well, but I'm mean it make sense right. I mean if you're in thosepositions- and you now take the global corporations and you're in thespotlight and Wall Street's looking for you to deliver or e boards. Looking foryou to deliver you're in there for reason, and it's not just to sit aroundand celebrate right, you have do you have to be able to deliver some type ofchange, but that's creates an interesting dynamic right. So you havecorporations where the leadership there's and multiple levels ofleaderships about the organization. Obviously, but when you think about it,they have the wall streets targets they have to hit or the return that theboard is expecting. That's one type of leadership and engagement andmanagement versus also at the same time, driving to that consensus or leadershipdevelopment. Internally, that's a wide...

...skill set. So thit is me. It seems likean extremely wide skile Sa am my wrong. Now, that's a that's! What a fivefactor leader does. So let me give you a little bit of history in backgroundwit on fivefactor leadership, so n, one thousand nine hundred and ninety seven,the business round table which is two hundred of America's largest businessCEOS. So whenever you think who are the WHO's who American business and theCEOS, they actually belong to the business round table and there's onlytwo hundred of them. So some of the people who are in there are Amazon andapple and Exon Mobile, so you're talking about the WHO's who of Americancapitalism and when they pospulated what the purpose of American businesswas back. One thousand nine hundred nd. Ninety seven, they said the following:The purpose of a business is to enrect sharel in rich shareholders and anyother benefit to employees, or the community only should be done inservice of the primary measures of enriching shareholders, which basicallymeans make more money as long as doesn't fur anyone on teco, very getan Geto, but guess what back intwo thousand and nineteen maybe about six months ago there was a tectoniclevel. Se Change. I just mix metaphors ther Proeivey, tectonic sea change,toten tetonic level change that they actually came out with a new purpose ofan organization, and they said the purpose of an organization is inservice of all five shareholders or stakeholders which include theemployees, vendors and suppliers. The community at services, the environmentand number five on the list was shareholders. They said all of themmust be considered as a purpose of a business and when a leader actuallyconsiders all five of those things well, an just making more money. Itdraumatically changes their leadership style and their consideration, makingthem a factorfy leader. Now in that with that roundtable, does that roundtable? So I'm totally on board with that and I believe whole Hartley, thatthat is a much more holistic way of looking at an organization of any sizeand what impact hey'll have a community...

...a suppliers environment so so on. It'sso worth, I wonder: Does that run in the face of the way Wall Street hashistorically gone after or talked about or analyzed companies, and are we sinceit just came out six months ago? Are we looking at a potential clash betweenthe way Wall Street has been set up to kind of be the bar for a lot of theseorganizations versus some broader sense of accomplishment or achieving thoseresults than we've? Seen in the past, it's going to take out you're,absolutely right and it's going to take decades for the culture of businessesto change a court, an morallinement to this, because you know what, when thecompany makes a lot of money, it's very, very black and white and very veryapparent, because people still have jobs and they get bonuses and raises.However, when a the artic doesn't quite melt as much, they weren't expected toit's really hard to measure those results, Tatisn't nearly as binary soyeah. It's Coan take a while for American businesses to get around there,because what's interesting of those five, you know stake holders. One ofthem is making sure the employees are being taken care of and every captainof every American business, two hundred businesses- you know Amazon and ChaseBank, you name it Walmart and most of those businesses currently are stillnot paying their people a living wage. So they're already a lot out ofalignment with a very document they signed just six months ago. It'sGOINGTO take a while, so do I mean do we? Do we realistically back to that?Very first question: You ask me with the trajectory that we're on: Do wehave decades? No, no, I don't the biggest concern I've got. You know:Income and quality degradation of the environment and the big one. That's onmy radar scareing me like Godzila coming out of the ocean is climatechange right, yeah, it's a big one and, and I don't yeah, we could go off on awhole Anotheri Ko just lea depressed completely totallydeflighted right. I still yeah know. I...

...need to stop myself all right. Let'sstay Focus Aus that I mean that's a big one. It's a big passpoint for me aswell. Like I pay very close attention, I mean I do what I can right. I payvery close attention to my footprint to my consumption, to things like that on every element, and that translatesinto my business and I will say from my business in looking for a bright spotin the quarantine and the you know: No more travel for a while kind of thing.My footprint has decreased because I was living on planes. I mean I had ahundred and sixty seven thousand air miles last year. I was all over theglobe and in all of those places, it's really hard, sometimes to pay veryclose attention to your footprint. So for me, at an individual level, it feltlike a plus, but I know from the organizations that we deal with there'sa great deal of panic. Are we going to get the same level of productivity ifpeople are remote or we? How are we going to engage? How we're going tokeep our culture alive? How we're Goingto make sure that art employeesare okay and I do have to pay cudos to the clients I work with. They all havedone an amazing job of getting creative about taking care of employees, but itis a shift that do you think the current thing thatwe're going through because we're kind of in between waves. I think on thiscovid thing. Do you think this plus the social unrest that we're seeing mightbe a pivot point to change the trajectory not only of humanity but ofbusinesses at a pace faster than would have happened without it yeah? So forme, I think this current pandemic has been much more of an excelerant than ithas been a change agent. I would love to think it has been a change angentwhen people saw dolphins swimming in the canals and Vennice and peopleactually went to the beach and they cun see their feet when they watck in thewater. You would think they would give them a glimpse or when they wereInbeijing. You could actually see this guy yeah and realize how much how muchair pollution there really is. You would kind of hold that people gankeeBu, O window. What life could be and then would go? We don't want to go backto whether way things were anymore, but...

I don't think it has been so it hasaccelerate a certain change where I gin to continuet see the death of a brickand mortal retail, not all of it that a lot of it were cins o seeingaccelerations o things like Amazon Online Walmart online groceries onlineis currently only one percent, probably on his way to fifteen percent zoommeetings, conferences online. So all of those things have been acceleratedfaster than they would have happened before and you're right, probably notenough abrupt enough to make a piot the way. I'd like to be yeah, it's a bigpint. I mean it's a big ask right, we're asking for the future of humanity,and you know W A it's interesting to me. Becaus when I first started doingbusiness in China, I got slapped in the face. I was young right out of business.School was over there doing some business and was having dinner with coCompny, and it was a slap in the face to to my Americanisms that he wasthinking generationally about his company. He was thinking hundreds ofyears. He wasn't thinking next core or whatever, and that's just was part ofthe culture at that point, to get even US corporations which I still believehave a tendency to drive for better O for orse a lot of the waves that we seein the business environment. To get that kind of mind shift. That's it'snot going to be easy and I do dmatical- and you know Peter now, I'm sittinghere realizing, I might be getting depressed, a's we're talking bout. This is why my wife calls me the dreamkiller. Yes, I mean utit's a harsh reality and youcan't make the change if you don't accept the reality right noweverybody's debating about what is the current reality right now in business,R or in any other element, and are you? Are you seeing leaders and I'll evenexpand it very carefully, I'll expand it into the political arena? Are youseeing business leaders or political leaders or activist leaders emergingthat give you hope, instead of O crappward doomed, Yeah Gosh?Unfortunately, we either need big...

...business or the government to lead thechange, as so Wese individuals can provide the motivation and thepolitical courage to t to political leaders and business leaders, butunfortunately it has got to come through policy from really biginstitutions in order to make massive massive massive changes. So we can onlyhope that maybe in the next politic, maybe after the election with eithercurrent administration or new ministration will start seeing somebetter changes happening o on the environmental front and going back to your earlier point,there whic you started alluding to the first key to all leadership, allcollaboration. All problems of solving is a common understanding. What thefacts are and so right now information has been weaponized keeppeople from stopping fror moving. So yes, one of the COOD skills I teach isscapticism, which is how to basically term what the truth is and apply to thecorrect amount of amount of confidence to information. So rather than thinkingthings are a fact you might go well. This is my current opinion and you arealways open a new information f. for me, everything I know is tentative pendingnew information, so you I'm not solid on anything yeah, wone, no N. I thinkthat's a very I mean I was. I was lucky enough to have that talk to me veryearly that there's a difference between a thought and a belief and it beliefsare rooted much more deeply and- and you know it's like hey, this- is thedirection we're going until I get more information because anything couldchange at any given point and you have to be ready. You know you have to beprepared for that Ti that that almost creates a mindset in a leader thatrequires comfort with chaos. Yes, actually wrights a challenge for a lotof people. Yeah I mean we assume beings were incredibly anxious creatures. Wehate uncertainty. You know we want to basically know that we have economicsecurity, food security relationship security and we want tomorrow, bebetter than it was today on our own terms right and, unfortunately, we gotslapped in the face here. With this...

...pandemic and all of a sudden we realizehey, you know what the ground I'm standing on, isn't as solid as Ithought it was, and that has caused a lot of people to lose their minds yeahthis last four months, because if you basically see all that anxiety, all thecivil andrest come from all that uncertainty, yeah all right. So in thematerials that you sent over there was a. There was a phrase that I wanted tounpack a little bit. Loneliness is the new cancer. Ah, so help me help meunderstand that and then what you're, seeing, how that's impacting businessand people in general, all right, SOI'm GOINGTO, give you a couple F poles hereand I'm going to ask you some questions and all this information is precovid. Idon't have any new data what's Happeng after covid and the pandemic, how manyhours a day does a human being need of high quality social contact to minimizetheir anxiety, maximize their happiness? Sense of purpose since a belongingsince of well being how many hours is a person need a good social contact,Whith your best gues Jad. So so Y, U are we talking work friends, family Weror, all of itcome on n, good, well, Calli, omit's, very subjective, but most likely we'renot playing video games right or watching the movie. Well, we could beat work, but you know we're looking face to face we're empathize with eachother. We're not just problem solving, there's a human connection. How manyhours do we need? I guess three to four yeah. Exactly three to four is exactlythe number that came up aut of got gallop all right. How many, how muchtime per day is the average American getting? And this is pre covid of goodsocial contact per day who pre covid? Let's go, I want to say probably halfof that one and a half to two forty one minutes ric forty one minutes now:here's the Real Zinger I haven't, give you the Zinger. Yet how many hours perday is the average American spending on screens at work and at home computerstreens TV screens tablets phones, how many gaming? How many hours per day isthe average American spending on screens once Againis is precovid? Whatyour ta? I'M gonna say a ten eleven and...

...a half hours I mean I know I'm in front of them alot for work, but I you know, and then you think about TVs and the kids in thevideo games and like all right, it's bad so long shore, we are facing a hugeloiess epidemic and the culprit most likely is our attachment to screens. Sowe need three to four hours a day of being empathetic and you know having aa dinner or Al Laugh or a good phone call. You can even do a zoom phone call.I was doing a zooman phone call every day for thirty minutes Jus, so I cansee somebody else and laugh and joke a little bit right. That's what weactually need to maximize our confidence and our selfesteem and ourkind of sense of well being and also wards off stress. So we are all t I,his diseases of decitude are all on their way up. That means a drugaddiction, alcoholism, depression, suicidal audiation, suicide, divorce.All those are on their way up because of our incredible lack of conneckednessto other human beings Sheez. I was so happy before I got on thispodcast Peter row. I'M gonna ask I'm going to ask postproductions. Put dreamkiller somewore Yo, Sar your wife all right. So let's change th directiona little bit. We ask all of our guess two standard questions towards the endof each enrief. The first is simply as a author as a speaker, as e saw itafter trainer of leaders. That makes you a target for people a targeting agood way prospect. I should say for sales professional. So no doubt peopleare trying to get in front of you all the time and I'm always curious whensomebody doesn't have a personal reference in a trusted reference. Whatis it that captures your attention or help someone who doesn't know you earnthe right to some time on your calendar? I really like thought leaders, so I'malways consuming new information, so somebody's t either writing an articlebeing interviewed on a podcast and they really impress me because of theexpertise of their domain. That's what naps me love it all right, so tasquestion: We call it our acceleration...

...insight. There's one thing: You couldtell sales marketing our professional sorce people, one piece of advice: Youwould give them that you believe, would help them hit their targets or be moreeffective. What would it be and why we hid on it earlier? Everyone is theleader, so I don't care if you're any lowest, ranking emppaid person in anycompany. You are a leader start seeing yourself as such and start consumingevery single book you can possibly find specifically on leadership.Communication Influence, human beings, Aur brains, are the most powerfulpattern, recognition systems ever inmented and what they allow us to ispredict the future. And when you read more books, when you start seeingyourself as a leader, you start seeing more patterns and therefore you're moreable to predict the future and know how to navigate so more or less being aleader. What it really is is about pattern recognition, knowing whathappens when you push certi push and pull certain levers, so you can get theoutcome that you want so really adapt ed idea of leadership and leaders, yourpower, which is the ability to achieve intended results. It is a forcemultiplier for your organization or for yourself love it aright. So if alisteners interested in talking more about these topics, we're getting incontact with you, where would you like us to send mem the easiest pay? Well,Yoa? I before was a leadership guy. I was a personal branding guy. I wrote abook called the brand called you, so my website's really easy and it's PeterMontoyacom, Peter Montoyacom, and on there I have a brand new groupleadership program called the High Performance Organization how todominate any industry in any market. At any time, we basically turned smallbusinesses into a leadership organization which multiplies theirforces ability to get things done. We really want to superchase organizationsto go by twenty five to fifty percent every single year and yes, even in badyears, like this all right puter, I can't thank youenough for your time I's been amazing. Having you on the show, I love beingyour Chil, so much fun, I'm sorry for being such a dream: Kille Toh! No! It's!Okay! I'm to divorces in man, my skins...

...ticking! U It's fine SOC! All Right! Everybody that does it forthis episode. You know the drill be to be revizeccom share with friends,family coworkers. You like what you hear to leave us you review on itunes.Until next time we havevouy selling associates with sell nothing, but thegreatest success you've been listening to the btobrevenue executive experience to ensure that you never miss an episodesubscribe to the show in Itunes or your favorite podcast player. Thank you somuch for listening until next time.

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