The B2B Revenue Executive Experience
The B2B Revenue Executive Experience

Episode · 3 years ago

Barb Giamanco on Improving the Sales Experience


Everyone is familiar with the phrase “customer experience.” But what about the experiences a customer has with a sale before signing on the dotted line?

We spoke with Barb Giamanco, author of The New Handshake: Sales Meets Social Media and one of the most recognized thought leaders in sales about what makes a good sales experience and how salespeople need to invest in themselves to find success.

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